With more than a century of grape farming and winemaking in Barolo’s Serralunga d’Alba, the Massolino family have built a reputation for being able to combine an understanding of tradition with an appreciation for positive change. Their holdings are relatively large for this region (23 hectares in total), and in achieving this size there have been more than a few risks. In the 1950s Guiseppe Massolino recognized the potential of the Vigna Rionda site, trading a plot twice the size to acquire this choice vineyard. Today Vigna Rionda is one of the gems in the Massolino crown. The winery itself is directly across from the family home in the town centre of Serralunga d’Alba; in fact, the town’s Piazza Cappellano with a small parking lot and large vista is actually the roof of the underground Massolino extension—an investment in their home community.